Whilst OnYourHeadBeIt had an established and loyal client base spanning many years, the key to expanding the business was to redevelop the company’s website to ensure it could appeal to a new audience.
However, once we got into the project, the challenge was actually to appeal to 2 different audiences. The first would find OYHBI online and then enjoy the one-to-one customer experience offered by the studio, but there was an equally important audience that had no personal relationship with the company, yet was happy to select and buy product via the website due to the design of the new site.
Once the new website had been planned, we knew the key to success was Search Engine position, so the SEO was developed at code level. This also benefits the client by getting results to appear naturally – or organically – in the Search Engines, and reduces reliance and spend on AdWords.
Results have outstripped all expectations, resulting in new product lines being added and the best sales results in trading history.