After 150 years of trading, Redditch based, Belliss & Morcom, manufacturers of high pressure air compressors decided it was time to update their image and create a new brand identity that supported it’s new ethos and direction as part of the Gardner Denver Group.
Open were appointed to devise this new strategy and design the new logo and accompanying new global guidelines documentation.
The new brand roll-out has been so successful and embraced wholeheartedly by the staff and saw it’s first new product logo sticker applied onto a new compressors, heading out to a major soft drinks manufacturer in Asia and Europe.