From the initial involvement back in 2006 to redevelop their brand, Elevate have worked with industry new boys, Evolution Windows to grow their partner reseller network and develop a credibile “specified” brand with end consumers.
In the latest company development venture, February 2011 saw the launch of “The English Door Company” a new product direction to take them into the highly competitive marketplace of ‘timber alternative’ replacement doors.
Elevate were responsible for developing the new brand identity and logo, an extensive product photographic shoot using acclaimed photographer Jayne West, a new 40 page customer facing brochure, a direct consumer advertising campaign and a consumer facing website for customers to use to view product and resellers to use as a showreel.
It was important that the new brand had a unique identity and not sit as a mere an add-on to the current company offering, however the main Evolution brand was used as a quality reinforcement until the new brand can stand alone.